Ruth's suggestions for tutorials is good, the tutorial I sell most is my Wet Felted Vessel one, even though I say in the description it is a rewritten and updated version of the free one on Flickr, and give the link to the free one
I don't pin to more than one board. Tutorials are definitely what people are looking for but if you give them basic tutorials and then show them really nice stuff that they can't make themselves, it might help to drive someone to look at what you have for sale. Can you post your link for Pinterest?
Do you have any suggestions of other ways to increase traffic to your Etsy shop or better still how to turn the visits into sales?
Oh, Teri, if I knew the answer I would sell in hundreds! But still some suggestions: - in listings create a link to the shop section ("you can find more bags in my shop" and a link); - analyse some shops of felters who sell similar staff but more experienced, learn from them; - work on pictures, there is always room for improvement; - use a site etsygadget.com/ to check where your items are in buyers' searches. ETSY is a hard work, I'm afraid and felt is not an easiest thing to sell...
thank you Felicity - how do you use the etsygadget? I plugged a few search terms in that I thought might bring up my products but alarmingly none of my work came up for several of them, the only one that worked was felt bowls and even then I was on page 3! I was using search terms that are in my tags so I'm not sure how to fix the problem?
Just to echo some other posts, I think the reason my views have increased over the past few months is because I have been making an effort to try to post or relist something new everyday because apparently that puts your shop at the top of the search results pile. My personal target is to get to 90 listings by Thanksgiving but it is hard work, I work full time so struggle to make more than 2 or 3 pieces per week. I like the idea of relisting previously sold items as made to order though - that is a really good idea and supports my well developed ability to procrastinate!
In a moment of insanity I threw caution to the wind a few weeks ago and decided to see what would happen if I used the promote feature on Etsy. Long story short, I won't bother with it again but thought I would share what it took me a couple of weeks to learn.... (I know... you all told me not to but I am just a naughty child at heart )
Don't use the "auto bid" function - it appears to set the cost of each click through to your shop based on the price of the item the customer has clicked on. I set my daily limit to the minimum allowed ($1 per day) and it only takes 3 people to click on your item at 30-40c before your items stop appearing for the rest of the day. You can manually drop to the price to as low as 2c, but that low seems to stop them being viewed too, 5-10c seems to be a good place to start.
I ran my little experiment for about 2 weeks, and although I had about 200 clicks through to my shop in that time, there were no sales and no appreciable increase in the number of daily visitors to my shop. Ironically, since I turned it off I have had 2 sales!
Another tip - turn off promoting new items, newly posted / newly relisted items should appear in the first couple of pages of a search for at least a week so there is no value in paying to have them placed at the top of the page.
If you want to increase traffic to your shop and appear higher in the search results your money is better spent renewing a listing at least once a week.
There are a fair amount of people that find ads to be annoying and irrelevant, but that doesn’t take away the fact that advertisements are essential to gain recognition for your business. Even I am promoting my business mainly on Facebook with the help of a reputed facebook ad management services.